We define a path along with the customer to reach their destination . At different times, in workshops and integrated sessions, we investigate, analyze and create an entire platform that will hit the mark in your environment, the internal culture and the relationship with customers. This stage is our master plan.
Business Strategy / Brand Strategy
Discovery and insights
Architecture and Value proposition
Positioning and Attributes
Names and Naming systems
Innovation and Design/
Whether it’s a new brand or a revival, we are guided by the same principles with analytical and creative rigor. We design identities for a versatile, flexible, multi-platform and hyper-connected world.
We challenge the comfort zone and focus on enhancing enablers to improve the performance of the brand.
Aspirations and needs analysis
Brand Touch Points
Design, prototyping , evaluation
Branding System and visual expression
Logo and design elements
Visual and verbal messages
Design Guidelines and standards
Brand Voice and tone
Extended Communication system
Stretegic Creativity / Brand Experience
To make an experience a shared one, you have to move. We combine visual power with a distinctive narrative and give life to the brand in both macro and micro moments and places and environments to extend the communication strategy and experience.
Behaviors and habits Observation
Narrative and Archetypes
User experience on key points
Products and services design
Enviroment Brand Design