Approach
Business design
Business design focuses on discovering and understanding the user and context needs within the business model, in order to rethink its future and transform it into new value opportunities.
Service design
SX design comprises the complex system of interactions and behaviors that exist between people in relation to spaces, products, objects, and platforms in order to create new satisfying and relevant relationships.
Brand design
Brand design enhances the most valuable and intangible asset of your organization. We create or rediscover brand potential through a robust strategy process that inspires, attracts, and engages people.
Five opportunities to design the future®
Birth
A big new idea. Something great that will change the world, be it a start-up, a new product or a service.
Expand
Scale-up, go into new markets, invest in new categories, mergers, and acquisitions.
Adapt
Something changes externally. Adapt to new perspectives and redefine your value.
Change
Reinvent your business. Redefine the value proposition and shift to benefit your consumers. Design a new strategy.
Engage
Design new paths, define meeting points, be present, stay closer. Create relevant experiences.
Capabilities
Business design
+ Business Ecosystem Analysis
+ Value Proposition Design
+ Business Model Strategy
+ Consumer Knowledge
+ Business Positioning
+ Culture & Organizational Design
+ Product and Service Design
+ Portfolio Architecture
+ Business Concept Development
Service design
+ User Behavior Analysis
+ Interactions Roadmap Design
+ Design Principles
+ Product research
+ Channel and Touchpoints Design
+ Hospitality and Interior Design
+ User Experience Design
+ User Interface Design
+ Employer Experience
Brand design
+ Brand Analytics
+ Brand-led Strategy
+ Brand Architecture
+ Brand Perception
+ Brand Design
+ Naming and nomenclature system
+ Brand Voice Identity
+ Brand Expression
+ Go-to-Market strategy
About Us
We are a strategic design consultancy firm that brings together innovation, unconventional ideas, and concept creation to design better businesses.
We are HyperBrand. We are a hybrid team of researchers, strategic designers, architects, and creators that works with a heightened sense of visual literacy and a strong design foundation to create value.
The new cultural scene and the psychology of shareable moments drives everything. From digital interactions to interior design, from branding to architecture. The real “takeaway” in the customer’s journey is the experience.
As business designers, we discover new ways to reimagine the future of brands, organizations, culture, and society.
Clients
Together, we design the future.
Clients, brands and extraordinary people.
Perspectives
Camino y transformación hacia la digitalización.
La digitalización en las organizaciones hoy en día es esencial por diferentes motivos que, algunos podrían parecer obvios como la automatización de los procesos, llegar más lejos (geográficamente hablando), lograr maximizar la eficiencia; otros por supuesto que son de...
Un año inesperado y sin precedentes.
El año 2020 ha marcado un antes y un después en la sociedad contemporánea, no solo en México, en todo el mundo; pero hablando específicamente de nuestro país, podemos afirmar que lo que se esperaba para el 2021 hace un año no es lo mismo a lo que en este momento...
El lado paralelo del diseño
Los inicios del design thinking se remontan a los años 60’s con el término creative engineering, pero para ser más precisos el término ya comenzaba a acuñarse en los años 80’s a los 90’s. Sin embargo, hablar de design thinking no es hablar solamente de un término de...