HyperBrand will challenge your beliefs, drive you to exceed what you think is possible and create value from every opportunity that presents itself. Discover how we do it keyboard_arrow_right Business + Design We blend design methodologies, creative mindset, and business inputs to solve the business challenges of the new era. Discover how we do it keyboard_arrow_right Service + Design We put the user’s needs at the center of the journey by combining actions, sensations, emotions, and perceptions to design a relevant user experience. Discover how we do it keyboard_arrow_right Brand + Design We bring to life better businesses by helping organizations reinvent their strategy, explore new concepts, and create meaning. Discover how we do it keyboard_arrow_right

HyperBrand will challenge your beliefs, drive you to exceed what you think is possible and create value from every opportunity that presents itself. Discover how we do it keyboard_arrow_right Business + Design We blend design methodologies, creative mindset, and business inputs to solve the business challenges of the new era. Discover how we do it keyboard_arrow_right Service + Design We put the user’s needs at the center of the journey by combining actions, sensations, emotions, and perceptions to design a relevant user experience. Discover how we do it keyboard_arrow_right Brand + Design We bring to life better businesses by helping organizations reinvent their strategy, explore new concepts, and create meaning. Discover how we do it keyboard_arrow_right

Approach

Business design

Business design focuses on discovering and understanding the user and context needs within the business model, in order to rethink its future and transform it into new value opportunities.

Service design

SX design comprises the complex system of interactions and behaviors that exist between people in relation to spaces, products, objects, and platforms in order to create new satisfying and relevant relationships.

Brand design

Brand design enhances the most valuable and intangible asset of your organization. We create or rediscover brand potential through a robust strategy process that inspires, attracts, and engages people.

Five opportunities to design the future®

We partner with game changers for the five stages of a business.

Birth

A big new idea. Something great that will change the world, be it a start-up, a new product or a service.

Expand

Scale-up, go into new markets, invest in new categories, mergers, and acquisitions.

Adapt

Something changes externally. Adapt to new perspectives and redefine your value.

Change

Reinvent your business. Redefine the value proposition and shift to benefit your consumers. Design a new strategy.

Engage

Design new paths, define meeting points, be present, stay closer. Create relevant experiences.

Capabilities

Business design

+ Business Ecosystem Analysis
+ Value Proposition Design
+ Business Model Strategy
+ Consumer Knowledge
+ Business Positioning
+ Culture & Organizational Design
+ Product and Service Design
+ Portfolio Architecture
+ Business Concept Development

Service design

+ User Behavior Analysis
+ Interactions Roadmap Design
+ Design Principles
+ Product research
+ Channel and Touchpoints Design
+ Hospitality and Interior Design
+ User Experience Design
+ User Interface Design
+ Employer Experience

Brand design

+ Brand Analytics
+ Brand-led Strategy
+ Brand Architecture
+ Brand Perception
+ Brand Design
+ Naming and nomenclature system
+ Brand Voice Identity
+ Brand Expression
+ Go-to-Market strategy

About Us

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We are a strategic design consultancy firm that brings together innovation, unconventional ideas, and concept creation to design better businesses.
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We are HyperBrand. We are a hybrid team of researchers, strategic designers, architects, and creators that works with a heightened sense of visual literacy and a strong design foundation to create value.
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The new cultural scene and the psychology of shareable moments drives everything. From digital interactions to interior design, from branding to architecture. The real “takeaway” in the customer’s journey is the experience.
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As business designers, we discover new ways to reimagine the future of brands, organizations, culture, and society.

Clients

We partner with game changers – those idealists, visionary leaders, and innovators that want to change the world.

Together, we design the future.

Clients, brands and extraordinary people.

Perspectives

El lado paralelo del diseño

Los inicios del design thinking se remontan a los años 60’s con el término creative engineering, pero para ser más precisos el término ya comenzaba a acuñarse en los años 80’s a los 90’s. Sin embargo, hablar de design thinking no es hablar solamente de un término de...

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Necesidades y emociones

Nuestras conexiones con las marcas son mucho más que una relación funcional o de practicidad. Si bien nuestro primer acercamiento suele ser la satisfacción de necesidades básicas, construimos nuestras lealtades hacia las que forman vínculos en diferentes niveles, con...

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Cyborg business vs human needs

La inteligencia artificial, el big data y el internet de las cosas llegaron hace tiempo para transformar la manera de hacer y crecer los negocios. ¿Cómo se conectan los negocios del futuro viviendo en el presente con las necesidades de los usuarios y consumidores? La...

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LET’S TALK ABOUT HOW CAN WE DESIGN YOUR FUTURE