{"id":2843,"date":"2021-01-12T18:01:35","date_gmt":"2021-01-12T18:01:35","guid":{"rendered":"http:\/\/hyperbrand.com.mx\/?post_type=project&p=2843"},"modified":"2021-01-28T05:02:44","modified_gmt":"2021-01-28T05:02:44","slug":"tierra-blanca","status":"publish","type":"project","link":"https:\/\/hyperbrand.com.mx\/es\/project\/tierra-blanca\/","title":{"rendered":"Tierra Blanca"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_row make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.7.7″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|phone” module_alignment=”center” custom_padding=”40px|40px|20px|40px|false|false” custom_padding_tablet=”” custom_padding_phone=”0px|0px|0px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default”]<\/p>\n

Have Fun, don\u2019t exercise<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” text_font=”graphik-semi||||||||”]<\/p>\n

Tierra Blanca<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.7.7″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”85%” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|true” custom_padding=”||||false|true”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image src=”http:\/\/hyperbrand.com.mx\/wp-content\/uploads\/2021\/01\/2×1.png” title_text=”2×1″ align=”center” force_fullwidth=”on” _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.7.7″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”85%” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|true” custom_padding=”100px||100px||true|true” custom_padding_tablet=”” custom_padding_phone=”10px||10px||true|true” max_width__hover_enabled=”off|desktop”][et_pb_column type=”1_4″ _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” text_font=”graphik-light||||||||” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”||20px||false|false” custom_padding_last_edited=”on|phone”]<\/p>\n

OVERVIEW:<\/p>\n

Why must exercise be boring?<\/h4>\n

A partir del boom y aprovechamiento del indoor cycling como un entrenamiento de cuerpo completo (principalmente gl\u00fateos, muslos y pantorrillas pero tambi\u00e9n tren superior como brazos, espalda, abdomen y pecho), el cliente decidi\u00f3 retomar esta tendencia para revolucionar el concepto de gimnasio cl\u00e1sico (percibido como mon\u00f3tono, solitario y aburrido), por un estudio boutique donde el ejercicio y la diversi\u00f3n son la esencia de la experiencia.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” text_font=”graphik-light||||||||” custom_padding=”||||false|false”]<\/p>\n

Share:<\/h4>\n

[\/et_pb_text][et_pb_code _builder_version=”4.7.7″ _module_preset=”default”]

<\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/path><\/path><\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/div>
<\/div><\/div> [\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.7.7″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”85%” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|true” custom_padding=”||||false|true”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image src=”http:\/\/hyperbrand.com.mx\/wp-content\/uploads\/2021\/01\/2×1.png” title_text=”2×1″ align=”center” force_fullwidth=”on” _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ make_equal=”on” _builder_version=”4.7.7″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”85%” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|true” custom_padding=”||||false|true”][et_pb_column type=”1_4″ _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” text_font=”graphik-light||||||||” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|phone” custom_padding=”100px||100px||false|false” custom_padding_tablet=”” custom_padding_phone=”10px||10px||false|false” custom_padding_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|phone”]THE CHALLENGE:<\/p>\n

Change your body by moving.<\/h4>\n

Crear un concepto distintivo, fue el reto principal. Analizamos nuevas tendencias de entrenamiento indoor as\u00ed como las necesidades del consumidor y perfiles de clientes potenciales lo que nos permiti\u00f3 generar una propuesta de \u201cestudio de ejercicio\u201d que ofreciera una experiencia distintiva a la categor\u00eda tradicional de \u201cgimnasio\u201d.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.7.7″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width=”85%” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|true” custom_padding=”||100px||false|true” custom_padding_tablet=”” custom_padding_phone=”||10px||false|true”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image src=”http:\/\/hyperbrand.com.mx\/wp-content\/uploads\/2021\/01\/2×1.png” title_text=”2×1″ _builder_version=”4.8.1″ _module_preset=”36246a57-d3b1-4fdf-9d88-ef4af21389bd” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

Have Fun, don\u2019t exerciseTierra BlancaOVERVIEW: Why must exercise be boring? A partir del boom y aprovechamiento del indoor cycling como un entrenamiento de cuerpo completo (principalmente gl\u00fateos, muslos y pantorrillas pero tambi\u00e9n tren superior como brazos, espalda, abdomen y pecho), el cliente decidi\u00f3 retomar esta tendencia para revolucionar el concepto de gimnasio cl\u00e1sico (percibido como […]<\/p>","protected":false},"author":1,"featured_media":2708,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-2843","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/hyperbrand.com.mx\/es\/wp-json\/wp\/v2\/project\/2843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyperbrand.com.mx\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/hyperbrand.com.mx\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/hyperbrand.com.mx\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hyperbrand.com.mx\/es\/wp-json\/wp\/v2\/comments?post=2843"}],"version-history":[{"count":3,"href":"https:\/\/hyperbrand.com.mx\/es\/wp-json\/wp\/v2\/project\/2843\/revisions"}],"predecessor-version":[{"id":3001,"href":"https:\/\/hyperbrand.com.mx\/es\/wp-json\/wp\/v2\/project\/2843\/revisions\/3001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyperbrand.com.mx\/es\/wp-json\/wp\/v2\/media\/2708"}],"wp:attachment":[{"href":"https:\/\/hyperbrand.com.mx\/es\/wp-json\/wp\/v2\/media?parent=2843"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/hyperbrand.com.mx\/es\/wp-json\/wp\/v2\/project_category?post=2843"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/hyperbrand.com.mx\/es\/wp-json\/wp\/v2\/project_tag?post=2843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}