Business by branding

It is a strategic-creative workshop designed for those leaders (CEOs, directors, marketing and communication managers, public relations, business and entrepreneurs) who want to change the rules and create successful businesses. This workshop aims to inspire participants to discover the potential of your brand by defining a relevant value proposal with a comprehensive approach to strategic thinking in design, innovation and business. During the sessions participants will learn and use the tools of analysis, planning, architecture, image and brand building that are necessary to understand the environment, opportunities, tools and key decisions in the management of a high-performance brand.

The workshop consists of two modules: 1. Brand Platform, 2. Brand Potential

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01
Brand Platform

An immersion into branding to reveal the secrets that encloses a brand platform. This module is for those looking for a full suite of 0-60 Mi/h on the different levels of strategic planning, architecture and brand building.

I want to immerse

02
Brand Potential

A theoretical and practical analysis session, definition, innovation and brand building with a central focus on business-user-experience to develop a value proposition, architecture, design and brand experience. At the end of this module, the team develops a wireframe that works as a guide to strategic objectives in the brand platform. ( This module requires a prior analysis of conditions and preparation).

I want to take my brand to the next level.

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Be part of those leaders who are game changers. Design the future.

The right combination of talent, knowledge and experience creates a powerful learning tool that triggers new ideas, action plans, design and brand master plans.

If you are interested in our BusinessLAB, please contact us.

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