It is a strategic-creative workshop designed for those leaders (CEOs, directors, marketing and communication managers, public relations, business and entrepreneurs) who want to change the rules and create successful businesses. This workshop aims to inspire participants to discover the potential of your brand by defining a relevant value proposal with a comprehensive approach to strategic thinking in design, innovation and business. During the sessions participants will learn and use the tools of analysis, planning, architecture, image and brand building that are necessary to understand the environment, opportunities, tools and key decisions in the management of a high-performance brand.
The workshop consists of two modules: 1. Brand Platform, 2. Brand Potential